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NY Product Design AwardsEnter Award

Packaging

Shade Stix

Entrant: Doris Dev

2022 · Season 2

Silver

CategoryPackaging
Class / SubcategoryBody, Health & Beauty
Beauty & Cosmetics
Country / RegionUnited States
Client’s nameHally Hair

The project

Project description.

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Shade Stix from Hally Hair are designed to make temporary hair coloring intuitive, effective, and mess-free. Unlike waxes, liquids, and chalks, Shade Stix’s special product formulation achieves even distribution for all hair types and hair colors. The product’s applicator wand is designed to distribute color without interfering with the hair’s natural texture, curl, or styling. Tiny teeth distributed across the applicator wand separate individual hair strands, keeping hair aligned in its place while distributing the product. Geometric flutes were designed along the applicator to collect and redistribute any excess product that might accumulate in varying amounts over the course use with a wide range of hair types and textures. The secondary comb works as a finishing step to perfect the product’s distribution throughout the hair and quicken drying time. The soft silicone teeth are strong enough to spread the product, while being flexible enough to not interfere with the user’s hair styling. Shade Stix are an innovative new packaging solution that distributes temporary hair color for a fun, hassle-free experience.

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