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NY Product Design AwardsEnter Award

Packaging

TOUCH OF LUXOR NOURISHING & CONCEALING CUSHION

Entrant: Luxora Global Holdings Limited

2026 · Season 2

Silver

CategoryPackaging
Class / SubcategoryBody, Health & Beauty
Beauty & Cosmetics
Country / RegionHong Kong SAR
Client’s nameMIDO Cosmetics Co., Ltd.

The project

Project description.

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TOUCH OF LUXOR NOURISHING & CONCEALING CUSHION (CUSHION FOUNDATION) is a portable beauty product designed for commuting, meetings and evening occasions. Two patented structures—a four-quadrant layout and a slide-out refill—form its functional foundation, complemented by a handheld jewel-case reference and a detachable solid-perfume charm. Makeup preparation, finishing, fragrance and refill use are organised within one portable object, supporting a more composed and continuous routine from everyday preparation to special-occasion touch-ups. The four-quadrant layout separates cushion foundation, highlighter balm, cream blush and solid perfume according to purpose and texture, keeping each formula immediately recognisable while allowing the user to move through one continuous routine. Before leaving, users can establish the base, brighten selected areas and add colour to the cheeks in roughly three minutes. Before a meeting or dinner, they can quickly check the complexion, touch up selected areas and refresh the fragrance in about ten seconds. A magnetic fastening closes the compact for handbag storage. Clear spatial organisation reduces searching and switching between separate products, bringing both everyday preparation and quick occasion touch-ups into one handheld object. The patented slide-out refill turns replacement into a clear push-and-pull action. A push releases the inner unit, which returns along the same guided path after replacement, removing the need to pry at the edge of a tightly fitted refill. Once the contents are used, only the refill needs to be replaced while the existing case remains in use, reducing the need to repurchase the complete object. The outer packaging uses environmentally considered paper, with recyclability and packaging reduction incorporated into its design. The refill system therefore simplifies replenishment while keeping the outer case in use, addressing resource use across both the product and packaging stages.

Project credits.

Regina

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