Volvo Save Seat

Background:

Volvo is a car brand that puts safety first. The research found that owners of Volvo vehicles tended to be family-oriented, and a higher percentage of the population owns pets than other vehicle owners. The EXKLUSIV by VOLVO project was started to create a unique value of life with customers by providing a special solution. The project allows Volvo to protect not only the safety of drivers but also companion animals when boarding a vehicle.

Insight:

Most companion animals fear car rides. They could get motion sickness and feel anxious because a car is an unfamiliar space for pets. Furthermore, the dangerous thing is that even pets that don’t have a hard time getting in the vehicle are exposed to danger when riding in the passenger seat or without any safety device. In the case of a car accident, pets can be seriously injured even in a minor accident because they have weaker bodies than a human and lack proper safety devices.

Solution:

The Volvo Save Seat consists of a cradle and an inner seat that is designed to help pets become familiar with the vehicle while keeping them safe.

1) Relieve Anxiety

The inner seat is designed to be detachable and used as a pet sofa at home before being used in a vehicle. In addition, the upper part of the cradle can be opened and closed with a zipper, and it is made of mesh material so that it allows the companion animals can see their owners at any time and pet owners can easily check the status of their pets.

2) Safety

The cradle of the Volvo save seat has ISOFIX with international standards, which can be securely fixed to the back seat of any vehicle. Also, its straps are designed to be secured once more to the headrest of the second row of car seats for safer use.

As Volvo with core values of Sustainability, Safety, and Personal, the EXKLUSIV by VOLVO project was carried out to become a brand that provides exceptional experiences to customers and their precious families.