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NY Product Design AwardsEnter Award

Packaging

Where Luxury Meets the Legend

Entrant: M&A CREATIVE AGENCY

2025 Gold winner badge
2025

Gold

CategoryPackaging
Class / SubcategoryBeverage
Luxury Beverages
Country / RegionPortugal
Client’s nameCave Central da Bairrada

The project

Project description.

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Medusa Grande Reserva is not just a wine; it is an object of desire, a relic born from myth and sculpted into reality. Every detail of this packaging was meticulously designed to transcend the ordinary and speak the language of power, mystery, and timeless luxury.

The bottle, in deep obsidian black, becomes a canvas for an extraordinary centerpiece: a fully embossed metallic label that rises from its surface like an ancient seal. Forged in silence and sealed with Medusa’s eternal gaze, this emblem embodies the spirit of Greek mythology while exuding a modern sense of refinement and exclusivity. Its tactile depth and dramatic contours invite touch, transforming the act of holding the bottle into an immersive experience.

Created as a limited edition, the collection features two expressions: Red Wine crowned in gold and White Wine adorned in silver. Each version reflects the duality of myth, light and shadow, temptation and power. This design is not decorative; it is narrative. It whispers of forbidden legends and celebrates craftsmanship elevated to artistry.

Through advanced design processes including 3D modeling, precision prototyping, and fine metal production, every curve and relief was perfected. The result is an object that feels almost sacred, a modern relic that unites past and present in a single bold statement.

Medusa Grande Reserva was conceived for those who understand that luxury is not loud. It is silent, enigmatic, and impossible to ignore.

Project credits.

M&A CREATIVE AGENCY

ADVERTISING AGENCY

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