Pepe García.

I

I wasn't in the search of my profession, but my profession found me. I don

CuldeSac is one of the most multifaceted studios of the Spanish outlook. Internationally recognized, it was founded in Valencia in 2002 as a small creative space. Back then, it was driven by the ambition of exploring, sharing knowledge and talent to grow within the local market. Nowadays, after 20 years of projects carried out inside and outside Spain, it has consolidated its role as a strategic and design company. Through an interdisciplinary approach, CuldeSac develops ideas and explores alternative routes to deliver outstanding design.

Design for me is

We love those projects that push the visible limits, that make us

Good design for us is a complex exercise of simplicity. Is not about

As a collective, and regardless of its scale and scope, we define each new challenge with our own methodology: The CuldeSac Method. A formula that incorporates strategic conceptualization and the sum of interdisciplinary visions in each phase. This approach is nourished by an open space for exploration and experimentation, an ecosystem where the union of different profiles multiplies and empowers the team, allowing us to offer innovative and disruptive solutions.

When we approach a new project, we don't focus on its future

Spain is fortunate to have an artisan background that has encouraged us to think qualitatively when we design. Spanish design is ingenious, and a bit of a hustler. In most of the local companies the production capabilities are very limited, so you must creatively turn that limitation into something powerful and this is how a designer becomes an

We feel very honored to be recognised with such a great distinction. This award not only puts our project in the international industrial scene, but also confirms that we are following the right path and delivering meaningful design to improve people

F SolidPod is an ergonomic applicator for a rechargeable line of natural gel and shampoo bars made from recycled materials running a durability of 10 years. The beauty of this project is not its fine and functional aesthetic, but its potentiality to generate a reduced carbon footprint and become an alternative solution to the excess of single-use packaging in the cosmetics industry and personal care industry.

When our client Freshly Cosmetics approached us with the need of developing alternative solutions to tackle the growing concern of the excess of single use packaging, we initially struggled to understand how to address the right approach. We didn

We are very fortunate as a studio. Over the last 20 years our design has been recognized by international top awards. Being distinguished is an extra fuel that pushes further and encourages us to be braver; but the best prize is to see real people using our designs in their daily lives. This is for us the most significant treat.

1. The courage, the audacity that certain clients have to face the uncertainty of the unknown.
2. The idea, the vision of permanent improvement, evolution and optimization.
3. The ability to transform the business and their brands through a strategic design process.

In the last years, Spanish design has strongly hit the international scene, both in quantity and quality. There is a new generation of fearless designers whose education and vision transcend our own frontiers. Fortunately, Spain is recovering its traditional enterprising spirit

The international crisis we went through over the past two years has accelerated the digitization of all economic sectors: what would have happened in 5 years

I would advise all students to always trust their gut feeling and keep trying. There is no easy way to succeed. Success is always about the journey and how we commit towards our final goals.

I would recommend never losing the

Innovation is an internal exercise. A permanent effort of improvement to achieve our best version and not settling for what we are; acknowledging us as our best design, a design that needs to keep improving and polishing it over time.

Inspiration is nothing but an active way of looking at everything around us, a lively attitude that pushes us to be alert on what

There isn't such a thing as "success". Success for me is about nurturing true motivation to help grow a creative spirit. Having a creative spirit doesn't mean going ahead of others, but ahead of oneself. Creativity is not a crowded marathon; it is a solitary race where motivation and satisfaction are internal and personal. You have no brakes, limits or restrictions beyond your own personal ones, and each successful project is a reflection of your personal greatness.