2024
Beyond the backboard, netting innovation for a smart hoop
Entrant Company
Goji Labs
Category
User Experience (UX) - Product UX
Client's Name
Country / Region:
United States
The “Huupe” features a digital screen on its backboard and a camera with a lidar system mounted above. The design is not just for shooting hoops, but for revolutionizing the way players practice and interact with the game of basketball.
The goal with Huupe was to eventually have a device and companion app that let you free-shoot, train, compete, play with another player across the planet, and even stream any content you wanted while hanging out on the court.
Credits
Entrant Company
Hangzhou Plantpow Ecology Landscape Co.,Ltd
Category
Social Design - Eco-Sustainable Design
Country / Region
China
Entrant Company
Yuehui Du, Carol Auh, Aishwarya Rane, Semina Yi
Category
Social Design - Others
Country / Region
United States
Entrant Company
Zhanmei Jewelry (Shanghai) Co., Ltd.
Category
Jewelry - Jewelry Collections
Country / Region
China
Entrant Company
AMP Agency
Category
Clothing & Accessories - Womenswear
Country / Region
United States