2024
Beyond the backboard, netting innovation for a smart hoop
Entrant Company
Goji Labs
Category
User Experience (UX) - Product UX
Client's Name
Country / Region:
United States
The “Huupe” features a digital screen on its backboard and a camera with a lidar system mounted above. The design is not just for shooting hoops, but for revolutionizing the way players practice and interact with the game of basketball.
The goal with Huupe was to eventually have a device and companion app that let you free-shoot, train, compete, play with another player across the planet, and even stream any content you wanted while hanging out on the court.
Credits
Entrant Company
Yiwu Dongfei E-commerce Co., Ltd.
Category
Home Interior - Decorative Items
Country / Region
China
Entrant Company
Zhanmei Jewelry (Shanghai) Co., Ltd.
Category
Fashion & Lifestyle - Jewelry
Country / Region
China
Entrant Company
ZHE JIANG SEMIR GARMENT CO.,LTD
Category
Baby, Kids & Children - Apparel & Accessories
Country / Region
China
Entrant Company
Guangdong Litaitai Home Furnishing Co., Ltd.
Category
Home Interior - Bakeware, Cookware & Cooking Utensils
Country / Region
China