2024

Design Awards Silver Winner - FILA SPORTS CO., LTD.

Bodymap Cycling Cloth

Entrant Company

FILA SPORTS CO., LTD.

Category

Bicycles & Bicycle Accessories - Clothing

Client's Name

Country / Region:

China

BODYMAP cycling jersey is committed to enhancing the cycling experience by employing advanced fit and fabric technologies. It adheres to ergonomic principles by contouring the apparel to the body's natural curves, thus providing optimal support and comfort while minimizing friction and pressure points during cycling. The scientific MAP layout design is specifically tailored to accommodate the varying sweat rates of different body regions. For instance, strategically placed pores, such as the 0.8mm and 0.35mm designs on the chest and back respectively, and the 0.2mm diamond-shaped row on the upper arm area, facilitate rapid sweat dispersion without excessive heat loss, thereby helping cyclists maintain a comfortable temperature in diverse weather conditions.

The jersey is constructed using high-tech functional fabrics that possess superior breathability, moisture-wicking, and quick-drying features, ensuring rapid restoration to a dry state after intense physical activity. This effectively mitigates discomfort resulting from sweat and moisture accumulation. Moreover, the fabric undergoes anti-bacterial and deodorant treatments, effectively minimizing post-exercise odours and prolonging the jersey's freshness and longevity.
Furthermore, meticulous lightweight design and precision cutting processes have significantly reduced the jersey's weight, ultimately improving comfort during long-distance cycling.

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