2024

Entrant Company
Category
Client's Name
Country / Region:
Introducing the JustEnjoy down jacket—where warmth meets style, thanks to innovations in materials, craftsmanship, and silhouette design. It's not just about staying warm; it's about personal expression and creating an emotional bond between the jacket and wearers.
This down jacket excels in thermal performance, with its fabric infused with graphene—a material known for its exceptional heat conductivity. Graphene helps absorb and evenly distribute body heat, forming a micro-circulation layer that keeps the body warm throughout. The filling utilizes high-loft, ultra-clean goose down, meticulously processed to offer zoned insulation and a three-dimensional structure. This approach effectively doubles the insulation effect, helping maintain warmth with ease, even in cold weather. The snug neck-hugging collar further improves heat retention by sealing in warmth around the neck.
The design team has extensively researched market demands and modern aesthetics to craft a jacket that is both functional and fashionable. With thoughtfully adjusted proportions and dimensions, the down jacket offers an ergonomic, streamlined fit that exudes a simple but refined appeal. With details like the optimized sleeve cap curve and the slightly shortened length, the jacket allows for unrestricted movement and enhances wearing comfort. Additionally, both the hood and the fur trim are detachable, allowing wearers to flexibly adapt their styles as needed.
The fabric is specially treated to be waterproof, anti-static, and abrasion-resistant, while also preventing down leakage. It also includes silver ions to reduce bacteria growth caused by moisture, helping to extend the down jacket's lifespan. With these protective features, wearers can engage in outdoor activities with confidence, feeling both protected and comfortable—just as the name suggests, Just Enjoy.
Entrant Company
Concept 274
Category
Tools - Hand Tools
Country / Region
United States
Entrant Company
Zhiyi Liu
Category
User Experience (UX) - Product UX
Country / Region
Canada
Entrant Company
ArtCenter College of Design
Category
Robotics - Autonomous Mobile Robots
Country / Region
United States
Entrant Company
Beijing University Of Technology
Category
Bicycles & Bicycle Accessories - Racing Bikes
Country / Region
China