2024

Design Awards Silver Winner - Hangzhou Oukalan Fashion Co., Ltd

JustEnjoy

Entrant

Hangzhou Oukalan Fashion Co., Ltd

Category

Clothing & Accessories - Others

Client's Name

Country / Region:

China

Introducing the JustEnjoy down jacket—where warmth meets style, thanks to innovations in materials, craftsmanship, and silhouette design. It's not just about staying warm; it's about personal expression and creating an emotional bond between the jacket and wearers.
This down jacket excels in thermal performance, with its fabric infused with graphene—a material known for its exceptional heat conductivity. Graphene helps absorb and evenly distribute body heat, forming a micro-circulation layer that keeps the body warm throughout. The filling utilizes high-loft, ultra-clean goose down, meticulously processed to offer zoned insulation and a three-dimensional structure. This approach effectively doubles the insulation effect, helping maintain warmth with ease, even in cold weather. The snug neck-hugging collar further improves heat retention by sealing in warmth around the neck.
The design team has extensively researched market demands and modern aesthetics to craft a jacket that is both functional and fashionable. With thoughtfully adjusted proportions and dimensions, the down jacket offers an ergonomic, streamlined fit that exudes a simple but refined appeal. With details like the optimized sleeve cap curve and the slightly shortened length, the jacket allows for unrestricted movement and enhances wearing comfort. Additionally, both the hood and the fur trim are detachable, allowing wearers to flexibly adapt their styles as needed.
The fabric is specially treated to be waterproof, anti-static, and abrasion-resistant, while also preventing down leakage. It also includes silver ions to reduce bacteria growth caused by moisture, helping to extend the down jacket's lifespan. With these protective features, wearers can engage in outdoor activities with confidence, feeling both protected and comfortable—just as the name suggests, Just Enjoy.

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