2025

Design Awards Silver Winner - Haotian Wu, Maomao Ding, Deeksha Meshram, Wenxin Wang

AI Director

Entrant Company

Haotian Wu, Maomao Ding, Deeksha Meshram, Wenxin Wang

Category

User Experience (UX) - Communication UX

Client's Name

Decohere

Country / Region:

United States

AI Director is an innovative AI-driven video editing tool that enhances creativity and productivity through an intuitive and structured interface. It streamlines the video creation process for content creators while giving users full control over AI-generated content.

The core challenge of this product was balancing a seamless generate-and-edit experience with user control, especially for novice creators. We refined interaction patterns, minimized editing friction, and improved granularity of AI-generated outputs. This led to a multi-level editing system, enabling users to seamlessly navigate through project management, scene structuring, script refinement, and detailed scene-by-scene adjustments. Users can preview images, regenerate individual scenes, move effortlessly between scenes, and merge them into a cohesive video—all within a streamlined workflow.

A key design innovation was the AI Script Assistant which enhances the experience by offering contextual guidance on prompt refinement, helping users craft more effective inputs for scene generation. By integrating smart suggestions and real-time feedback, this tool empowers creators to achieve higher-quality outputs with minimal trial and error.

Real-Time Storyboard Feature, which enables users to visualize AI-generated scenes in a dynamic, interactive timeline. This approach streamlines the editing experience, allowing for rapid iterations and intuitive adjustments without disrupting the creative flow.

Another breakthrough was the One-Click Multi-Scene Generation, which significantly reduces the cognitive load for users by allowing batch video generation based on script inputs. This feature ensures that AI-generated clips maintain narrative coherence while giving users granular control over each scene’s visuals and transitions.

Furthermore, the addition of Transitions enables users to create seamless, professional-quality videos by ensuring smooth flow between scenes. This feature enhances coherence, making the final output feel polished and visually engaging.

AI Director’s design impact is substantial—reducing video creation time by 67%, making high-quality AI-generated videos more accessible and efficient. By seamlessly blending AI automation with human creativity, AI Director sets a new benchmark for AI-powered content creation tools, proving that advanced technology can be both powerful and user-friendly.

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