2025

Entrant
Category
Client's Name
Country / Region:
Choy is a collaborative gardening platform that transforms private gardens and fields into shared growing spaces, fostering community bonds through collective cultivation. It allows Hosts to share underused spaces while empowering community members to grow fresh, culturally cherished vegetables, often hard to find abroad, using smart insights and guided care. Choy offers the Chinese community a taste of home, connecting them to authentic produce and creating vibrant gardens where neighbors unite to cultivate together, bridging cultural divides and strengthening local connections.
Choy caters to urban dwellers seeking organic vegetables and busy individuals who open their gardens to the community. Hosts install a smart monitor that syncs real-time data to provide expert planting insights, while Gardeners use an intuitive app and its watch extension for step-by-step guidance in planning visits and nurturing plants. More than just an app, Choy fosters a dynamic ecosystem rooted in growth, sustainability, and cultural exchange, transforming individual gardens into communal hubs where everyone thrives together.
Credits
Entrant
Mengye Zhu
Category
User Experience (UX) - Gamification UX
Country / Region
United States
Entrant
Pratt Institute
Category
Kitchen Appliances & Accessories - Tea Makers
Country / Region
United States
Entrant
Jieun Kim
Category
Table & Desks Furniture - Open Office Desk
Country / Region
United States
Entrant
Shuairen Wang
Category
Packaging - Body, Health & Beauty
Country / Region
United States