2025

Design Awards Silver Winner - Echowooda

Echoes of the East

Entrant Company

Echowooda

Category

Toys - Blocks

Client's Name

Country / Region:

China

Echoes of the East is a modular wooden block set inspired by traditional Chinese architecture and timeless eastern legend story. It draws from iconic structural elements—sweeping rooftops, slender columns, and intricate window frames—and reinterprets them through a modern geometric lens. The blocks support open-ended construction while offering the possibility of reimagining scenes from classic stories like The Legend of the White Snake, allowing children to connect with cultural memory through hands-on play. In today’s toy market, overstimulation is common—bright lights, chaotic visuals, and repetitive narratives dominate the shelves. Beauty, calmness, and cultural warmth are often missing. Echoes of the East offers a quieter path. Designed with restraint and depth, it invites children to slow down, observe, and build with intention. The proportions of each block are informed by the aesthetic order of traditional Chinese architecture. The colors follow the philosophy of the five traditional tones—red, yellow, blue, white, and black. Every curve is carefully considered. Each piece is scaled for small hands, crafted from solid hardwood, coated in food-grade safe paint, and finely rounded for a warm, natural touch. As children build, they explore proportion, balance, and the poetry of form. This is also a bridge between generations. Parents and children can build together, share stories, and co-create moments that carry memory and meaning. The blocks become more than playthings—they are vessels of imagination, emotion, and identity. Designed to grow with children from ages 2 to 7, the set supports four phases of development: perceive, construct, interpret, and create. It nurtures sensory awareness, spatial logic, narrative ability, and self-expression—helping children develop in thoughtful, age-appropriate ways. Echoes of the East is more than a toy. It is a quiet echo of tradition—reawakened through design, and passed down through play. This is only the beginning: future series will explore themes like the Great Wall and the Silk Road, continuing to bring Eastern culture into the world of children’s play.

Credits

Design Lead
YI CAI
Designer
Qingqing Gan
Designer
YUEER QI
Designer
PENGCHENG NIU
Designer
ZHANYUAN WANG
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