2025

Design Awards Silver Winner - ERAL fashion

The Highlight Series

Entrant Company

ERAL fashion

Category

Clothing & Accessories - Womenswear

Client's Name

Country / Region:

China

The core design of the High Light series down jackets focuses on confident expression, calm temperament, high-end texture and extreme proportion aesthetics.
The H-shaped shoulder-slimming cut, paired with a perfectly proportioned length, creates a relaxed yet refined silhouette, offering exceptional versatility in wear.
The oversized lapel design creates a visual focal point on the upper body, playing a pivotal role in the garment's silhouette. When fastened, the lapel naturally folds into a stand-up collar, effectively wrapping around the neck. This design enhances proportions through the elongated silhouette, shifting the visual center of gravity upward to accentuate the wearer's upright posture and sophisticated elegance.
The bag's waist loop design features continuous detailing that accentuates vertical lines. The refined waist buckle serves as a tasteful accent, while the leather belt and down fabric create a striking material contrast that elevates the ensemble's layered structure and silhouette definition. The most notable design distinction lies in the fabric: The Gloss Series employs Peri-fiber velvet as the primary material, contrasting with traditional polycarbonate-coated fabrics that often produce noise through frequent friction. This velvet boasts a delicate matte finish with soft sheen, achieving understated elegance through its refined texture. Its tightly woven structure maintains excellent crispness and shape retention while preserving moderate softness, striking a perfect balance between practicality and visual impact.
Moreover, the yarn is blended with wool, polyester and viscose fibers during the blending stage: wool provides warmth, polyester fiber strengthens structural support, and viscose fiber improves the skin feel. The three work together to achieve a reasonable distribution of temperature, shape and comfort while ensuring practical functions.
The soft warm white and clean silhouette treatment reflect a restrained and orderly design language while maintaining functionality.

Credits

Shufei Fu
Haiqin Tang
Changxian Jiang
Jiaqian Li
Qifeng Zhang
Xuanliang Zha
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