2025
Entrant Company
Category
Client's Name
Country / Region:
Elba Concept is a Paris-based leather goods brand redefining modern travel. The Bowling Collection embodies our vision of clarity over clutter, freedom over excess, and elegance without compromise.
The world’s first revolutionary pop-up bag, it transforms from a flat 2D form into a sculptural 3D silhouette within seconds. At its core is the patented 360° Zipper system, allowing the bag to fold, unfold, and reconfigure instantly. With this innovation, one design offers limitless personalization, adapting gracefully to every journey and mood.
We designed this flat concept as an ecological concept: delivered in flat packing, it saves significant transportation volume, energy, and resources. The bag is also a durable and eco-friendly choice, reflecting the philosophy that less is more. Any worn-out or damaged shape can be replaced with a new one, allowing the bag to continue in use without creating waste.
With Parisian refinement and modular innovation, Elba Concept proves that true revolution is freedom.
Credits
Entrant Company
Mengqi Li, Yu Zhuang, Ai-Hsin Liu
Category
User Experience (UX) - Product UX
Country / Region
United States
Entrant Company
Yiqi Zhao
Category
Body / Biosensors - Motions Sensors
Country / Region
United States
Entrant Company
FatFaceStudio
Category
Beverage - Rebrand
Country / Region
Brazil
Entrant Company
Hefei Guaimixiong Technology Co., Ltd.
Category
Apparel & Accessories - Coats
Country / Region
China