2025

Design Awards Silver Winner - Cathay Pacific

Motion Drives Emotion

Entrant Company

Cathay Pacific

Category

User Interface (UI) - Micro-Interactions

Client's Name

Country / Region:

Hong Kong SAR

Motion drives emotion. This UI micro-interaction concept turns everyday travel decisions into emotionally engaging moments. Using motion design on mobile, it eases user anxiety, conveys brand warmth, and creates seamless, trustworthy experiences across digital and physical journeys.

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Credits

Head of Design

Ernest Hui

Senior UX/UI Designer

Christel Yan

UX/UI Designer

Sherry Wu

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