2025

Design Awards Silver Winner - Cathay Pacific

Motion Drives Emotion

Entrant

Cathay Pacific

Category

User Interface (UI) - Micro-Interactions

Client's Name

Country / Region:

Hong Kong SAR

Motion drives emotion. This UI micro-interaction concept turns everyday travel decisions into emotionally engaging moments. Using motion design on mobile, it eases user anxiety, conveys brand warmth, and creates seamless, trustworthy experiences across digital and physical journeys.

Credits

Ernest Hui
Head of Design
Christel Yan
Senior UX/UI Designer
Sherry Wu
UX/UI Designer
More Silver Winners
2025
Design Awards Winner - Si Mei Food - Si Mei Bo Bo Ji Seasoning Pack
Si Mei Bo Bo Ji

Entrant

Si Mei Food

Category

Food - Spices, Oils, Sauces & Spreads

Country / Region

United States

2025
Design Awards Winner - Shenzhen LEIDU Technology Co., Ltd - Ultra Thin Fashion Power Bank

Entrant

Shenzhen LEIDU Technology Co., Ltd

Category

Mobile Phones & Tablets - Powerbanks

Country / Region

China

2025
Design Awards Winner - 大同大學 - Eco-GrowthBox
Han Sheng Chang

Entrant

大同大學

Category

Social Design - Design for Sustainability

Country / Region

Taiwan

2025
Design Awards Winner - Hefei Guaimixiong Technology Co., Ltd. - CICIIBEAR Outdoor Softshell Jacket

Entrant

Hefei Guaimixiong Technology Co., Ltd.

Category

Apparel & Accessories - Coats

Country / Region

China