2025

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This nursing chair is purpose-built for indoor care and feeding, giving mothers comfort and convenience while reshaping a warm, relaxed parenting experience.
Core innovation lies in a highly flexible adjustment system. The world-first multifunctional armrests lift independently left and right, slide fore-aft and rotate 360°, adapting to different feeding postures and body sizes while relieving arm, shoulder and neck fatigue. A split adjustable headrest offers forward and lateral multi-angle support, cradling head and neck securely for sustained comfort. Foot-rest and back-rest break traditional linkage limits and adjust independently, so both mother and baby find their ideal resting position.
Human-centred features abound: a silent rocking mode mimics a mother’s walking rhythm to soothe baby and encourage sleep. A built-in air-bag massage system offers dual modes and intensity levels to relieve fatigue and enhance overall experience. Zoned storage—quick-access, secure and private—keeps wipes, bottles and other essentials within arm’s reach, significantly boosting single-person feeding efficiency. All functions are operated through a simple, intuitive electric-control interface for direct, effortless interaction.
The exterior uses rounded, gentle forms paired with a warm white-grey palette that blends easily into diverse home styles. Seat fabric is skin-friendly, durable silicone leather with perforated ventilation in key contact zones; the whole chair is waterproof, stain-resistant and easy to clean—fully meeting the high-frequency demands of daily mother-and-baby use.
Credits
Entrant Company
Multi Ways International L.L.C.
Category
Mobile Phones & Tablets - Mobile Phones
Country / Region
United Arab Emirates
Entrant Company
Deutsche Telekom Design & Customer Experience
Category
Mobile Phones & Tablets - Mobile Phones
Country / Region
Germany
Entrant Company
Asia Premier Group Co., Ltd.
Category
Interactive Design (IxD) - Installations
Country / Region
Taiwan
Entrant Company
HP Inc.
Category
Computer & Information Technology - Laptops
Country / Region
United States