OneExperience

OneExperience is the new digital experience for our customers. It establishes a unified digital design identity across Deutsche Telekom's global product portfolio. This consistent identity creates recognition and familiarity for customers regardless of which digital touchpoint they encounter – whether accessing mobile applications, web portals, or television interfaces across different markets. The cohesive visual language and interaction patterns enable customers to navigate Deutsche Telekom's digital ecosystem with confidence. Users experience the same design principles, color schemes, typography, and interface behaviors across all digital products, creating a sense of familiarity and reducing learning curves when switching between services.

OneExperience provides a common language for our designers and developers to create and grow an exceptional digital experience for our customers. It is the foundation for all our digital products and services. It defines the principles and guidelines for Deutsche Telekom’s digital design identity, and provides a design system with working code, design components, and in-depth specifications.