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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Urban Lightweight-design Down Jacket

Entrant: Ningbo Peacebird Fashion Men's Wear Co., Ltd.

2022 · Season 2

Silver

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Menswear
Country / RegionChina

The project

Project description.

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The Peacebird Light Down Jacket is designed to integrate the fashionable appearance with the feasibility of quick and high-efficiency movement during urban commuting, thereby catering to the demands of target users for fashion and light weight. This down jacket featured by light weight realizes the high-performance heat retention under cold weather via the innovative technology. The creative zoning system of down filling allows for adjustable filling amount in each zone based on ergonomic data analysis and controls the overall amount of fleece to 100g.It introduces the aerodynamic curves of a sporty coupe to make it more adaptable to the contours of the body. It adapts more naturally to the user's body movements while remaining warm and lightweight. The outer fabric adopts the laminating technology to ensure the excellent waterproof property in case of diverse weather conditions and environments. Covered with the ultrasoft weatherstrip, the zipper is windproof and waterproof so as to avoid invasion of cold air and rain, which provides comfortable protection for users during urban travel in winter. Besides, the A-type silhouette draws inspiration from the exclusive LOGO of PEACEBIRD and follows the golden section to visually improve one’s body proportion.

Project credits.

Wu Yang

Deputy director of design Center/ Ningbo Peacebird Fashion Men's Wear Co., Ltd.

Haotian Chen

Designer/ Ningbo Peacebird Fashion Men's Wear Co., Ltd.

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