Form
Visual character, proportions, and composition.
NY Product Design Awards
Packaging
The first impression.
Every detail after.
Packaging
More than a container.
A considered experience.
The NY Product Design Awards recognizes packaging that brings a product’s purpose and personality into focus. From its structure to the way it opens, discover a place for design that makes a meaningful connection.
Who can enter
Packaging designers, brands, manufacturers, creative agencies, studios, independent creators, and students worldwide.
What you can submit
Concepts, work in progress, and completed products created within the last five years.
How it works
Submit online. Present your design through images and supporting materials. No physical samples.
View Entry GuidelinesPackaging Categories
A place for
every presentation.
Beverage
- BP27001Beers, Ciders, Hard Seltzer & Malt
Packaging for beer, cider, hard seltzer, and malt-based beverages.
- BP27002Casks, Cases & Glorifiers
Secondary packaging, presentation cases, and displays for beverage products.
- BP27003Cocktails
Packaging for prepared, bottled, or ready-to-serve cocktail beverages.
- BP27004Dairy & Dairy Alternative Drinks
Packaging protecting and presenting dairy and plant-based drink products.
- BP27005Health Beverages
Packaging for functional, nutritional, energy, and wellness-focused beverages.
- BP27006Limited Edition
Packaging created for special releases, seasonal products, or collectible editions.
- BP27007Low / Non-Alcoholic Drinks
Packaging for reduced-alcohol and alcohol-free beverage alternatives.
- BP27008Luxury Beverages
Premium beverage packaging distinguished by materials, detailing, and presentation.
- BP27009Private Label
Packaging created for retailer-owned or independently branded beverage ranges.
- BP27010Rebrand
Redesigned packaging refreshing an established beverage brand or product.
- BP27011Soft Drinks & Juices
Packaging for carbonated drinks, juices, and flavored non-alcoholic beverages.
- BP27012Spirits: Clear
Packaging for clear spirits such as vodka, gin, and white rum.
- BP27013Spirits: Dark
Packaging for darker spirits such as whisky, brandy, and aged rum.
- BP27014Spirits: Luxury
Premium spirits packaging emphasizing craftsmanship, heritage, and exclusivity.
- BP27015Tea & Coffee: Dry / Capsules
Packaging for loose tea, coffee beans, grounds, pods, or capsules.
- BP27016Tea & Coffee: Ready to Drink
Packaging for prepared tea and coffee sold ready for consumption.
- BP27017Water
Packaging for still, sparkling, mineral, or flavored drinking water.
- BP27018Wine & Champagne: Fine / Luxury
Premium packaging for fine wine, champagne, and prestige releases.
- BP27019Wine: Dark
Packaging for red and other dark-colored wine varieties.
- BP27020Wine: Light
Packaging for white, rosé, and lighter wine varieties.
- BP27000New Category
Body, Health & Beauty
- BH27001Beauty & Cosmetics
Packaging for makeup, cosmetics, and decorative beauty products.
- BH27002Beauty & Cosmetics: Luxury
Premium cosmetic packaging emphasizing refinement, quality, and exclusivity.
- BH27003Body / Personal Care
Packaging for hygiene, grooming, and everyday personal-care products.
- BH27004Body / Personal Care: Luxury
Luxury packaging for premium grooming and body-care products.
- BH27005COVID-19-Related
Packaging for protective, sanitizing, testing, or pandemic-related products.
- BH27006Garment & Accessories
Packaging for clothing, fashion items, and wearable accessories.
- BH27007Garment & Accessories: Luxury
Premium packaging for luxury garments and fashion accessories.
- BH27008Healthcare / Medical
Packaging for medicines, medical devices, supplements, and healthcare products.
- BH27009Limited Edition / Series
Packaging created for special releases, collections, or limited product series.
- BH27010Perfumes & Fragrances
Packaging protecting and presenting perfumes, fragrances, and scented products.
- BH27011Private Label
Packaging created for retailer-owned or independently branded personal-care ranges.
- BH27012Rebrand
Redesigned packaging refreshing an established health or beauty brand.
- BH27013Refillable & Modular PackagingNEW
Packaging designed for refilling, reuse, replacement, or modular assembly.
- BH27014Skin Care
Packaging for cleansers, moisturizers, treatments, and other skincare products.
- BH27015Skin Care: Luxury
Premium skincare packaging emphasizing craftsmanship, efficacy, and exclusivity.
- BH27000New Category
Branding
- BD27001Beverage
Packaging-led brand identities created for beverage products and ranges.
- BD27002Body, Health & Beauty
Packaging-led branding for beauty, healthcare, and personal-care products.
- BD27003Food
Packaging-led brand identities created for food products and ranges.
- BD27004Home, Leisure & Other Markets
Packaging branding for household, leisure, lifestyle, and specialist markets.
- BD27005Luxury Goods
Packaging identities communicating premium quality, craftsmanship, and exclusivity.
- BD27006Multisensory Branding
Branding engaging multiple senses through touch, sound, scent, or interaction.
- BD27007Promotional
Packaging supporting campaigns, launches, gifting, and promotional activities.
- BD27008Inclusive
Branding designed for accessibility, representation, and diverse user needs.
- BD27009Rebrand
Packaging and identity redesigns repositioning or refreshing established brands.
- BD27000New Category
Food
- FP27001Breads, Cereals, Grains & Pasta
Packaging for bread, cereal, grain, pasta, and related products.
- FP27002Confectionery & Candies
Packaging protecting and presenting chocolates, sweets, and confectionery.
- FP27003Dairy & Soy-Based Products
Packaging for dairy, soy-based, and dairy-alternative food products.
- FP27004Desserts & Sweets
Packaging for cakes, pastries, desserts, and other sweet foods.
- FP27005Ready-to-Eat, Fast Food, Meal Kits
Packaging supporting prepared meals, takeout, fast food, and meal kits.
- FP27006Fish, Meat, Poultry & Alternatives
Packaging for fresh, frozen, processed, and alternative protein products.
- FP27007Fruit & Vegetables
Packaging protecting and presenting fresh, frozen, or prepared produce.
- FP27008Gourmet Foods
Premium packaging for artisanal, specialty, and gourmet food products.
- FP27009Health & Diet Foods
Packaging for nutritious, dietary, functional, and wellness-focused foods.
- FP27010Limited Edition
Packaging created for seasonal releases, collaborations, or collectible editions.
- FP27011Luxury Foods
Premium food packaging emphasizing quality, craftsmanship, and exclusivity.
- FP27012Plant-Based, Vegan & Alternatives
Packaging for vegan, plant-based, and alternative food products.
- FP27013Private Label
Packaging created for retailer-owned or independently branded food ranges.
- FP27014Savory Snacks
Packaging for chips, crackers, nuts, and other savory snacks.
- FP27015Spices, Oils, Sauces & Spreads
Packaging for seasonings, oils, condiments, sauces, and spreads.
- FP27016Rebrand
Redesigned packaging refreshing an established food brand or product.
- FP27000New Category
Home, Leisure & Other Markets
- HL27001Baby, Kids & Children
Packaging for products created for babies, children, and families.
- HL27002Consumer Electronics & Technology
Packaging protecting and presenting electronics, devices, and technology products.
- HL27003E-Commerce Packaging
Packaging designed for shipping, delivery, returns, and online retail.
- HL27004Entertainment & Games
Packaging for games, toys, media, and entertainment products.
- HL27005Flora, Fauna & Pet Products
Packaging for plants, gardening, wildlife, and companion-animal products.
- HL27006Homeware, Décor & Household Goods
Packaging for household goods, furnishings, decorations, and home accessories.
- HL27007Office Supplies & Stationery
Packaging for writing, organization, school, and workplace products.
- HL27008Private-Label Packaging
Packaging created for retailer-owned or independently branded product ranges.
- HL27009Rebrand
Packaging redesigns refreshing established home, leisure, or lifestyle brands.
- HL27010Smart Packaging & Connected Devices
Connected packaging using sensors, codes, or digital interactive features.
- HL27011Smoking, Tobacco & Cannabis
Packaging for tobacco, smoking accessories, cannabis, and related products.
- HL27012Sports
Packaging for sports equipment, apparel, accessories, and performance products.
- HL27000New Category
Social Design
- KS27001Design for Elders
Packaging supporting older adults’ accessibility, safety, and independence.
- KS27002Design for Environment
Packaging addressing environmental protection or ecological challenges.
- KS27003Design for Public Awareness
Packaging communicating important issues and encouraging public awareness.
- KS27004Design for Society
Packaging supporting accessibility, inclusion, and community wellbeing.
- KS27005Design for Sustainability
Packaging promoting responsible materials, production, and long-term use.
- KS27006Designs for Social Impact
Packaging creating meaningful benefits for communities or underserved groups.
- KS27007Eco-Sustainable Design
Environmentally responsible packaging reducing waste and resource consumption.
- KS27000New Category
Student Packaging
- SU27001Branding & Rebranding
Student-created packaging establishing or refreshing a brand identity.
- SU27002Consumer Goods & Lifestyle
Student packaging for household, lifestyle, leisure, and consumer products.
- SU27003Food & Beverage
Student packaging created for food and beverage products.
- SU27004Health, Beauty & Personal Care
Student packaging for healthcare, beauty, grooming, and personal-care products.
- SU27005Inclusive & Special-Purpose Packaging
Student concepts addressing accessibility, protection, or specialized product needs.
- SU27006Luxury & Promotional Packaging
Student packaging emphasizing premium presentation, gifting, or promotion.
- SU27000New Category
Sustainable Design
- SB27001Beverage
Sustainable packaging reducing beverage-related materials, waste, and environmental impact.
- SB27002Body, Health & Beauty
Sustainable packaging for health, beauty, and personal-care products.
- SB27003Branding & Consumer
Responsible packaging for consumer brands across varied product markets.
- SB27004Food
Sustainable packaging protecting food while reducing materials and waste.
- SB27005Home, Leisure & Other Markets
Responsible packaging for household, leisure, lifestyle, and specialist products.
- SB27006Inclusive
Sustainable packaging designed for accessibility and diverse user needs.
- SB27007Luxury & Promotional Packaging
Premium and promotional packaging balancing presentation with environmental responsibility.
- SB27008Rebrand
Sustainable redesigns improving the impact of established packaging systems.
- SB27000New Category
No matching subcategories. Try a broader term or ask our team for help.
Can’t find the right fit? Each area includes a New Category option.
Ask About Your Category
Good design begins before the product.
2027 · Entry information
Your next
starting point.
Professional first entryFrom $209 USD
Early Bird rate. A $30 annual administrative fee applies per entrant.
Early Bird
Dec 9, 2026Regular
Jan 20, 2027Final
Feb 17, 2027Final Extension
Mar 17, 2027Full results announcementMay 14, 2027
Start Your Entry
Judging & criteria
Every detail.
Every decision.
Through blind judging, an international jury evaluates the submitted design across four criteria.
Creativity & Innovation
Originality and the thinking behind the solution.
Finishing & Functionality
Quality, usability, safety, and execution.
Impact
The effect on people and the environment.
Award-winning packaging design
First impressions.
Lasting impact.
Why enter
Give your packaging
a wider audience.
A dedicated
place for your design.
A winner profile brings your product, entrant details, and design story together in the NY Product Design Awards gallery.
An achievement
you can share.
Digital certificates, winner badges, and promotional materials help communicate your award.
More to the story
than an award.
Winner interview access offers a way to share the people, process, and decisions behind your work.
The purpose behind it
Explain the problem, intended users, and decisions that make the design work. Keep your written description to 350 words or less.
From overall form to close detail
Show the packaging closed and open, including its structure, graphics, materials, and product fit. Include views that explain scale and the opening experience.
Make the function clear
Use dielines, a PDF, or a short video to explain assembly, dispensing, reuse, or other functional details. Support environmental claims with specific material or process information.
Who can enter the Packaging Design Awards?
Packaging designers, brands, manufacturers, creative agencies, studios, independent creators, and students worldwide may enter.
Can I enter a concept or an unfinished design?
Yes. Concepts, work in progress, and completed products are eligible. Explain the project’s development stage clearly. Work submitted must have been created within the last 5 years.
Do I need to ship a product or physical prototype?
No. Entries are submitted and judged online using your images, description, and supporting materials. Physical samples are not required.
Can I enter the same design in more than one subcategory?
Yes. Select each relevant subcategory when submitting. Additional-category pricing applies when submitted with your first entry; later submissions are charged at the first-entry rate.
What should I include in a packaging design entry?
Show the packaging inside and out, including key structural and graphic details. Explain its purpose, intended audience, materials, and opening or dispensing experience. Include supporting dielines or a short video where helpful. Keep the written description to 350 words or less.
How are entries evaluated?
An international jury evaluates entries through blind judging using Form, Creativity & Innovation, Finishing & Functionality, and Impact. See the Awards page for the judging process and award levels.
NY Packaging Design Awards