Envision Mid-Autumn Festival Gift Box designed

In celebration of the Mid-Autumn Festival and to strengthen corporate cultural identity, Envision Group has launched this employee gift box designed. Centered around the symbol of the "circle," it integrates the imagery of the festival with the Group's challenger spirit, balancing aesthetic expression, practical value, and cultural communication.
The design draws from the symbolism of the Mid-Autumn full moon and Envision Group’s core values, utilizing diverse interpretations of the “circle” to convey brand identity. The gift box features a beige base, accented with the three primary colors—red, yellow, and blue—each representing a pillar of the corporate spirit. Red represents integrity & purpose, yellow symbolizes truth & pragmatism, and blue means courage to challenge. At the visual center, three interlocking circles embody the fusion of these values and limitless growth. In celebration of the Group’s 18th anniversary in 2025, the design incorporates a numeral “1” formed by the three primary colors, while the “8” is composed of the full moon and the Envision logo—symbolizing “18 years of pioneering and fulfillment under the challenger spirit.”
The gift box is crafted from eco-friendly matte paper with a subtle sand-textured finish, enhancing both tactile quality and premium appeal. The opening mechanism features an innovative pull-tab design. The initiation point of tab is treated with thermochromic ink—when touched, the hidden Envision logo is revealed, inviting employees to press their fingerprint as a symbolic "Challenger Authentication." Once fully opened, the tab reveals three color bands in red, yellow, and blue, each paired with its corresponding value, like integrity & purpose · red, and truth & pragmatism · yellow, enhancing subtle cultural messaging. Along the side of the box, a lunar phase progress bar is illustrated—divided into eight stages from new moon to full moon. Each phase corresponds to one of the eight included items, while the full moon position incorporates the Envision logo, symbolizing the shared growth of employees and the Group.