2026

Design Awards Silver Winner - RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan

YoyiC Galacto-oligosaccharides Probiotic Drink

Entrant

RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan

Category

Beverage - Dairy & Dairy Alternative Drinks

Client's Name

C - YoyiC

Country / Region:

China

Using the 'Health Food' logo as the core, design turns function from concept into perception.
We created a set of visual language for Youyi C Health Food that is 'scientifically credible, functionally visible, and contextually perceivable':
- Enlarged Blue Hat Symbol: Using the national health food em-blem to establish trust at first glance.
- Dual Function Claims: 'Helps regulate intestinal flora, helps digestion,' making the benefits immediately clear.
- Intuitive Formulation: Active probiotics and GOS galactooli-gosaccharides work synergistically, allowing the functional logic to be understood in a second.
- Brand Red & Clean White: Continuing Youyi C's visual identity to reinforce professionalism.
- Differentiated Bottle Design: Minimalist and premium bottle shape, creating a unique character.

Credits

RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan
RED DESIGN/Zhang Yuhong / Li Xintong / Zhu Junjun / Qi Xiaojuan
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